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Discover the inspiring journey of DXB Off-Plan Properties from Bahria Town projects in Pakistan to Dubai’s thriving off-plan market. Learn key lessons, client wins, and real estate insights along the way.

Starting From Ground Zero: Bahria Town Karachi (2016):

In 2016, we laid the foundation of our real estate journey where it all began — Bahria Town Karachi, Pakistan’s most ambitious private development at the time. The energy in the market was electric, and everyone was chasing opportunity. But for us, it wasn’t about jumping into quick sales or high commissions.

It was about understanding the masterplan, studying precinct maps, and genuinely guiding people who were putting their life savings into their first investment.

We spent countless hours walking the streets of precincts 1 to 33, discussing layouts with families, and exploring potential around Bahria Homes, Bahria Apartments, and Midway Commercials. It was a time when files were sold with more emotion than planning, and that’s where we chose to be different.

Our clients in those early days were mostly:

  • Young families looking to build their future home
  • First-time investors trying to understand how off-plan worked
  • Overseas Pakistanis trusting someone on-ground to represent them fairly

What made us stand out wasn’t just market access — it was our genuine commitment to protect our clients’ interests. We took the time to explain project timelines, file authenticity, precinct potential, and future resale strategies.

That’s when our internal motto was born:

“Don’t sell a file. Sell a future someone can believe in.”

This belief shaped our every deal — because we knew that when clients win, we grow. And those first few years weren’t just about real estate.
They were about building trust, learning the ground realities, and becoming the kind of advisors people return to — even years later.

Expanding Horizons: Bahria Lahore, Enclave & Golf City (2018–2020):

As our reputation grew, so did the scope of our advisory. We began helping clients explore Bahria Town Lahore, Bahria Enclave, and Golf City Islamabad. These projects offered different dynamics — location challenges, file management, and evolving masterplans.

We realized that people didn’t just need someone to sell them a property — they needed someone to explain the vision behind it.

This was when we began sharing insights through blogs and project briefs — building trust before the transaction. That very approach later shaped the way we now work in Dubai.

A New Chapter: Entering Dubai’s Off-Plan Market (2025):

In 2023, we formally entered the Dubai off-plan market — not as beginners, but as professionals bringing years of investor experience from Pakistan. With projects in Business Bay, JVC, Dubai Hills, and Dubai South, our goal remained the same:
To give people clarity, confidence, and a path to secure returns.

Dubai brought new tools:

  • Online bookings
  • Payment plans
  • RERA-regulated developers
  • A diverse global investor audience

But what remained constant was our human-first approach:
💬Explaining every detail
Sharing payment schedules transparently
Helping overseas Pakistanis book with confidence

 

Picture of Taimoor Zulnorain

Taimoor Zulnorain

With over 10 years of hands-on experience in real estate, I’ve guided hundreds of clients across Bahria Town Karachi, Lahore, and Islamabad, and now lead cross-border advisory for Dubai’s off-plan property market.